What are the best email marketing tools?

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Email Marketing is a tool that is based on reaching customers through emails. In this case, Email Marketing tools allow you to streamline and optimize this strategy in order to send emails in bulk.

This strategy aims to contact and attract existing customers in order to build loyalty. Furthermore, thanks to the great reach offered by the digital world, it remains one of the most productive sales channels.

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1 Relevant Email Marketing Statistics
2 What is an Email Marketing tool and what should it have to be good?
3 The 10 best Email Marketing tools
3.1 1. ActiveCampaign
3.2 2. AWeber
3.3 3. ConvertKit
3.4 4. Doppler
3.5 5. Easymailing
3.6 6. E-Goi
3.7 7. GetResponse
3.8 8. Mailchimp
3.9 9. MailJet
3.10 10. Sendinblue
4 In conclusion
Relevant statistics on Email Marketing
While we can praise the benefits and wonders of email marketing, there is no denying that advertisers and marketers are hungry for tangible metrics and numbers.

Going online has become an everyday activity, with 100% of respondents saying they go online daily, thanks to the omnipresence of mobile devices. Although men aged 35-44 are more active, the differences by gender and age are negligible. A staggering 80% of users check their email several times a day, as well as their social networks.

Next in order of importance are multimedia content consumption, instant messaging services and reading news media.

In terms of strategy, it is emphasized that emails should be direct, concise and sincere, with short and clear subjects. The inclusion of the terms "offer" and "promotion" tends to favor the opening rate. Content related to travel, hotel and tourism offers are those that most encourage subscription to newsletters.

Other sources corroborate these positive results: The email marketing channel maintains a high ROI (return on investment), with an average of $38 return for every dollar invested. 48% of email openings are done from mobile devices. The Essential Fundamentals of Email Marketing You Should Remember

SMART Goals and a Contact Strategy It is essential to go back to basics to set SMART goals. Email marketing is a tactic used by marketing professionals to drive sales and conversions.
However, the proverb "it is not the one who goes the fastest who gets there first, but the one who knows where he is going" is applicable. Marketers should take the time to define the objectives of each email. This is where the SMART technique comes into play:

Specific
Measurable
Achievable
Realistic
Timed (Temporary)
SMART goals allow you to establish clear KPIs, contact strategies for each campaign or scheduled email, and the frequency of sending to subscribers or contact bases in response to specific events.

The 3 Vs of Getting Signups via Email There are a variety of tactics to expand your subscriber base, and it's essential to maximize your own resources to get contact addresses through new signups.
The 3 Vs must be taken into account:

Visibility: Make sure your opt-in methods and calls to action (CTAs) are obvious. Potential placements include the homepage, product or landing pages, social media profiles, transaction confirmation pages, and transactional emails, among others.

Value: Why should someone subscribe? List the benefits in the email you send.

Speed: Make the email signup process quick and easy. Provide a simple form where users can enter their email address and, with a single click, get the answer they need. Avoid the need for an extra step to complete the subscription, which could drive away potential contacts.

Identifying Relevant Metrics If objectives are clearly defined, the right metrics should controlling directors email list reveal effectiveness. Email marketing metrics can be divided into two categories: process metrics and outcome metrics.
Some examples of each type are:

Process Metrics. These metrics provide indicators of trends over time, but alone do not guarantee the success of a campaign. Some examples include:
Acceptance Rate.
Percentage of emails delivered in relation to the number of emails sent.
Bounce Rate.
Percentage of undelivered emails.
Opening Rate.
Percentage of emails opened. Click-through rate (CTR).
Percentage of recipients who clicked on links contained in the email.
Click-Through-Open Rate (CTOA)
The 3 Vs of Unsubscribing, These are not limited to acquiring records, but also apply to the process of unsubscribing or canceling the subscription.
Visibility: The unsubscribe option should be clearly visible, avoiding small print fonts. Recipients should be able to unsubscribe easily.

Value: Provide an easy-to-use opt-out preference process. This allows recipients to update their email address, change the frequency of emails, or adjust content preferences. Making it easy to update data speeds up the process. You can also offer the option to contact them through other means, such as SMS or direct mail.