What is keyword mapping?

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Search engine optimization ( SEO ) requires using and understanding keywords from the start because keyword research is the foundation of any organic marketing campaign. Keyword mapping involves building content around a constellation of keywords to improve your SEO.

Keywords and SEO
When users enter a query (search term) into Google or another search engine, they are basically identifying the purpose of their search, such as general information about a topic or specific options related to their search. Essentially, your goal, as a website owner, is to choose keywords that match the user's search intent. So, if you sell shoes, users interested in your products can enter any number of shoe-related words into their query in the hopes of finding shoe options that fit their needs.

Of course, your competition has the same goal and search engines rank websites to ensure that users get the best results for their query. The algorithm developed by search engines is complex and optimizing your content to both address queries related to your business and perform well in these multi-factor algorithms is not as easy as it seems. Ranking higher in search results greatly increases traffic to your website and hopefully conversion.

Therefore, you cannot optimize your website for organic search results until motorcycle owner email lists you determine the most appropriate keywords for your business and target market. You should also consider the level of competition (low is better than high when it comes to competition), as well as the number of searches for a particular keyword (high is better than low in this case). When it comes to choosing your site's target keywords, instead of focusing on a single phrase per page, you should consider keyword mapping.

Keyword mapping allows you to target a group of keywords so that your website ranks higher and appears higher in search results for similar but unique phrases.

Considerations when creating a Keyword mapping
Keyword mapping is an early-stage SEO process where you choose groups of keywords for your website pages and then create content around one or more of these keywords over time. Keyword mapping essentially involves mapping the keywords you want to rank for based on the criteria outlined in the previous section. The groups should consist of keywords that are relevant to the content and purpose of the respective page, as well as the target market you want to attract to the page.

Data is an essential component of keyword mapping. When you create keyword groups, you need to collect data about those keywords. Common types of data used in keyword mapping include monthly search volume, keyword difficulty or "keyword competition," and on-page density.