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It is logical to ask the question: what is CRM and accounting system? Now for a small company these are practically the same phenomena. More precisely, advanced developers offer two systems combined into one, where CRM simplifies customer relationship management, and the accounting system helps to keep records in accordance with your business processes. You do not believe that there can be business processes in a beauty salon? In fact, they begin already at the stage of client registration - this is the first business process. Another is service, another one is working with potential visitors, the list can be continued for a long time, the point is that they are automated by an accounting system, or ERP.
A modern CRM system is not just a people account, but also a financial account, automation of specific business processes. At the moment, it is impossible to create a universal platform that allows you to fulfill all the requests of various industries. For this reason, highly specialized systems are created, for example, only for dentistry, service stations or the beauty industry.
Benefits of CRM for a Beauty Salon
Automation of administration has long become a familiar component of salon work, because it allows you to speed up, simplify all processes, while simultaneously improving relationships with visitors. As you understand, in the beauty industry, clients are demanding, since they have long been accustomed to a large volume of various offers.
Thanks to CRM for a beauty salon, the company becomes closer to its clients and is able to respond more accurately to their wishes. The main advantage of this system is that it allows you to store a person's contact information, view the history of their visits and preferences, and manage relationships with the client.
Let's say you had a regular client who got her nails done regularly, but then suddenly disappeared. This change will be immediately reflected in the system, meaning that you as a studio owner or administrator will be able to quickly respond to it. In other words, the visitor will return, having received a personal offer, or you will at least know the reason for her refusal of your services.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Such a system makes it possible to divide clients into groups in order to prepare a targeted offer for each of them. Thus, in June it is best to prepare promotional offers for graduates, but there is no need to send them to each girl. CRM allows you to find out the level of advertising effectiveness, that is, to track what prompted a person to come to you: groups on social networks, advertising in a newspaper, advice from friends.
This system for working in the beauty industry allows you to:
sign up for a service on social networks or on the website;
obtain information on the frequency of visits and preferences of a particular guest;
manage appointments, remind clients via SMS (this service helps reduce the number of late arrivals and no-shows);
encourage regular visitors using loyalty program offers;
use a branded mobile application.
Since the program stores the entire history of the company's relationship with the client, you can easily find out their preferences before the guest voices them. Thus, each person who comes to you will have a feeling that they are personally remembered and are ready to take care of them - in business this is called "customer focus". As a result, with a CRM for a beauty salon, you get a loyal client. They value comfort and hospitality, so they will not go to your competitors, even if they are offered a good discount.
But the productive activity of the enterprise is based not only on caring for clients. Another important point is the competently organized work of the staff. Fortunately, CRM will help in this case too: it automatically creates a work schedule for each specialist in accordance with his workload, the duration of procedures, and the sales plans established by the company. The director only has to control the total time and the degree of efficiency of each of his subordinates and the company as a whole. Salaries are also calculated automatically, which means that employees have the opportunity to independently plan their profits - this is an excellent motivation for high-quality work.