Analyze the media, place your ads.
Evaluate already opened beauty salons. If one of them suits you, it is best to buy it immediately. After all, when it is sold openly, you will have fewer chances to become the owner, and the price will not be so favorable.
Study future projects of development organizations, reserve the necessary plot at the stage of land acquisition;
Contact the city administration or a representative of the developer company that has the right to manage non-residential new buildings.
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The most popular method at all times is to seek help from realtors. This way you can avoid unnecessary fuss and at the same time be reliably protected legally. It is better to initially express to realtors all your wishes regarding the premises for the beauty salon. This will allow you to save a lot of time. Now let's take a closer look at the most important aspects on which you should make a decision initially:
Type and class of the future salon. Decide whether your beauty salon will be an economical establishment, accessible to any client, or you will design a business class with a wide range of services. Or maybe you are able to offer premium and luxury class service to clients?
The planned location of the salon (decide on a specific location, the required intensity of visits, the level of clientele, etc.). Do not forget to take into account competitors operating in the beauty industry. It is important to know the features and specifics of their strategy. To do this, get comprehensive and reliable information about their establishments.
Concept of the future salon. Describe your ideas, plans, preferences in detail. It is best to start developing a business plan at the very first stages. This is especially true for those who plan to take out a loan.
Where to start looking for a space for a beauty salon
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A democratic economy-class salon does not require too much investment. The size of the premises for a beauty salon can be within 50-70 sq. m. This area will be enough to accommodate a hairdressing salon, an aesthetic care room (solarium, cosmetology), as well as a manicure and pedicure room. When choosing the location of such a salon, give preference to areas that potential clients can reach on foot.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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A middle-class (or business-class) salon has a broader structure, capable of satisfying the growing demands of mid-level clients. In this regard, the area of the beauty salon premises should be spacious enough for work areas for the entire range of services: cosmetology, image, consulting and diagnostic, correctional, medical.
The minimum area of the required premises will be no less than 100 sq. m. It is best to choose a location in densely populated areas, close to transport interchanges or areas with high traffic.
A premium and luxury complex implies the unification of both aesthetic and medical components, as well as relaxation (spa area, various types of therapy). It also often includes additional facilities such as a fitness club, a store, a cafe, etc. In such cases, the size of the area depends only on the financial capabilities of the investors.
Statistical data show that the market segment is saturated at the following ratio: 1 enterprise per 1000 predicted visitors. Therefore, experts agree that the current market situation suggests the greatest commercial prospects for investments in business-class beauty salons, which are intended for visitors not only with high, but also with average financial capabilities.