Webinar: How to create a good digital strategy step by step

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I'm sure you already know what we're talking about when we talk about a webinar, right? Exactly, those 1- or 2-hour training sessions that have become so popular and that no one pronounces correctly.

The truth is that this format can become a great tool for your digital strategy . The question is… Do you know how to take advantage of it?

If you've spent more than 3 seconds thinking about the answer, this post is for you. Because in today's post we're not only going to reveal the best strategies for using a webinar as part of your marketing actions, but also how to carry them out step by step.



Objectives of launching a webinar
Webinars have become a widely used tool in the world of digital apparel company email list marketing due to their great versatility. That is, they can cover different purposes depending on how they are used.

A webinar can help you…



Get quality contacts.
A webinar is a highly recommended option for offering free information on any topic that may be of interest to your audience in exchange for the contact information of the person who receives it. What is known as a lead magnet .



Build relationships with your target audience.
Recording a webinar is a very powerful tool for building community. Its main advantage is that, as it is live, it generates a lot of engagement between attendees, who ask their questions and make comments, and the trainers, who respond to them in real time.



Promote a product or service.
Another way to use a webinar is as part of a sales funnel. That is, to offer a small preview of the product or service to be promoted. In fact, this is one of the most used formulas in the launch of courses and information products.



Increase brand reputation.
Finally, this way of offering valuable content is very useful for showing a company's mastery of a given topic and, therefore, for placing it among the opinion leaders in the sector. If you want to delve deeper into this topic, you can check out our post on how to increase your brand recognition through content marketing .