Beauty salon
This is the main type of beauty enterprise, occupying the largest market segment – 80–82%.
Target audience research
Source: shutterstock.com
The basic equipment of a beauty salon includes:
a hairdressing salon with a what makes overseas chinese in australia data valuable asset capacity of up to 5 work places. This number of chairs is due to a shortage of qualified professionals, and not to a meager flow of clients, as it may seem at first glance;
equipped workplace for a nail artist;
podiatry office – pedicure office with additional services for nail treatment and shaping.
Additional structural elements:
a cosmetology room or several separate cosmetology rooms for the face and body;
two equipped work stations for nail technicians. The first station, located in the hairdressing salon, is used for manicure. A separate room is allocated for nail extensions and design;
an aesthetic care room that is universal, meaning it can provide manicure, pedicure, eyebrow and eyelash shaping, waxing, sugaring, etc.
solarium.
Advantages of a beauty salon:
relatively low capital investment (opening a beauty salon requires about 1 million rubles);
steadily growing demand for services – approximately 17–24% per year;
no need for large premises. According to the results of statistical research, dozens of thriving beauty salons were identified, located in areas of 30-36 m2 ;
the format of the beauty salon is completely understandable for potential clients;
To ensure the full operation of a beauty salon, a small staff of professionals is sufficient.
Disadvantages of a beauty salon:
steadily growing, fierce competition;
limited range of services. Basically, only aesthetic procedures are performed in salons. High-margin services, such as injections, require qualified specialists – doctors.
difficulty in managing a team;
instability of the services market. The existence of a beauty salon depends on even the slightest changes in the industry.
Cosmetic center (CC)
A good example of a cosmetic center is the beauty and health center "Veronica Herba"
Types of beauty salons