Therefore, do not skimp and do not spare time on creating a colorful catalog and an effective electronic presentation of your establishment. Having such materials, you can not only tell, but also show clients what result they will get by contacting you.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we features of our advertising database have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Don't forget to take photos before and after the procedure. Happy and beautiful visitors will be happy to pose for you. Make sure that the salon has good lighting, an attractive interior or a press wall, against which you can capture the finished result. Share the work of your masters on social networks and on the website. The best photos can be used for the layout of an advertising leaflet or catalog.
Maintain your website and spend time on your company's social media pages. An effective SMM technique is cooperation with famous beauty bloggers, local socialites and public figures. The more often media personalities visit your salon, the more clients you can attract.
Read also!
"Website for a beauty salon: why you can't do without it"
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Participate in city festivals, exhibitions, master classes and other themed events in the beauty industry. Organize a stand or tent in the open air, where a cosmetologist, hairdresser will consult visitors or your makeup artist will do express makeup.
Since such events always attract interested parties, demonstrating your services to a “hot” audience will be the most effective advertising for a beauty salon. You can also record there, as well as hand out business cards, coupons for a discount or a free first visit, small gifts, etc.
Invite a photographer so that you can later share bright and colorful content from the holiday with your followers on social networks. Don't forget that such posts should be accompanied by popular hashtags.
Conducting target audience analysis
Source: shutterstock.com
The best advertisement for a beauty salon is a photo of its beautiful and youthful owner. Show by your example how stylish and well-groomed your clients can become. To become a real style icon in your circles, you don’t necessarily have to have a model figure and ideal facial features. It’s enough to create a bright, memorable image.
Be creative, don't be afraid to experiment. It is your appearance that shows the level of skill of your specialists. Agree, a hairdresser with unkempt hair and an outdated haircut is unlikely to inspire confidence in the client. As well as a makeup artist with a ton of makeup or vulgar makeup.
Take care of your employees' appearance, do not spare money on purchasing a branded uniform: a stylish white suit for a cosmetologist, T-shirts with a logo for masters. Each of your employees should make a favorable impression on the visitor and make them want to