When is it best to use PPC in your digital strategy?

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75 % of respondents in a Clutch study said it's easier to find what they're looking for on paid ads. The reason the first page of results gets so many clicks is a mix of factors, including ease of use and achieving the search goal. Well-crafted PPC ads leverage both of these factors to succeed.

When is it best to use SEO in your digital strategy?
There are at least two situations where SEO stands out from PPC ads as the best option for your marketing strategy. Check out which ones they are!

Creating a sustainable sales machine
As we said at the beginning of this article, generating web poland phone number list traffic is the first step to selling a lot in the digital environment, and SEO is one of the best ways to achieve this.

And those who think that SEO is only valid for content pages are wrong, since it also has an impact on landing pages and, of course, on sales.

That is, SEO helps generate and nurture leads to create a true sales machine .


Strengthens the brand in the long term
SEO is perhaps the best way to build a reputable brand in the long term, as content is the entry point into the customer journey.

Google often rewards brands that focus their SEO efforts on relevant content, as this shows the search engine's real engagement with visitors.

Although it takes a few months for an SEO and content strategy to start bearing fruit, it usually takes quite a while. So if your goal is to stay on the market for a long time, invest in organic optimization now.

There's no denying that organic search is relevant to any long-term strategy. But there are times when it's better to invest in PPC to reap the benefits. Here's when to do it.