10 practical applications and examples of Artificial Intelligence in companies

[asikurrahmanshuvo]

Computer vision
It is the ability of machines to see like human beings . The intention is to imitate human vision, which can capture the light reflected from an object, identify the environment around it, analyze the information and store it in memory.

In computer vision , machines are also able to do this and can make intelligent decisions based on what they see.

Now that you know the main Artificial Intelligence technologies used in marketing, let's now see how these can be applied in practice and how companies are taking advantage of the potential of Artificial Intelligence .

1. Recommendation of products and services
Spotify and Netflix are experts at personalized recommendations . Both platforms seek to understand users' behaviors and interests in order to make suggestions that they will actually enjoy; and of course, Artificial Intelligence is behind that.

Both Spotify and Netflix are powered by Big Data, and the vast volume of data — both internal and external to the platforms — is used to feed algorithms, which hone their oman phone number list knowledge and make better recommendations.

In this way, the huge catalog on the platforms becomes more interesting for users.

On Spotify, meanwhile, the highlight is the “Discoveries of the Week” playlist, whose personalized suggestion of 30 songs almost always pleases you, right?

These recommendations are based on a cross between three models:

Collaborative filtering models: These process data on user behavior in relation to other users of similar platforms.
Natural language processing models: These process data about what Internet users say about Spotify's catalog.
Audio Templates: Process raw audio files from the Spotify catalog.

On the other hand, on Netflix, the personalized home page is the main way subscribers interact with the platform's recommendations.