Some of the issues that users are not entirely convinced by are:
The free version doesn't provide enough to make it worthwhile.
Any email that arrives at the company immediately generates a contact. filipina whatsapp Even if it is a personal email, this contact is available to the entire company.
4.- Active Campaign
With Active Campaign you can create powerful automated marketing and sales processes. Intelligent processes that listen and learn about the needs and interests of individual contacts. You can then send them relevant, personalized messages at the time when they will have the greatest impact.
Some of the features of this platform, which is among the mid-low priced ones on the market, are:
Ability to generate workflows . Automating a process requires a series of steps that normally require the intervention of several different users. With this tool, as with most of this list, you can create these workflows .
User, role and access management . To be able to provide access to selected data and specific features according to users, user roles or groups.
Internationalization . Allows commercial transactions to be carried out with the same content in multiple languages and currencies.
5.- Autopilot
Autopilot is a Marketing Automation software that can be considered low-cost. It has two monthly payment plans: Basic and Business. The price is based on the number of contacts in your database. Both plans include unlimited emails with no hidden fees or installation charges.
Its main advantage is that you can start using it in just a few minutes. And its use is relatively simple as it allows you to track new contacts, qualify and assign leads to sales by simply dragging and connecting shapes in just a few minutes .
This platform can also connect with other software such as Salesforce, Facebook, Segment, Slack, Typeform, Twilio or Zapier.
The downside of this Marketing Automation software is that its simplicity makes it too simple for some business needs . And, for example, it does not allow for very long content or different formats when creating the flows called journeys.
6.- Marketo
This is one of the pioneering marketing automation platforms. This is why it was acquired by Adobe to continue growing it.
Marketo doesn't just automate email marketing campaigns. It also automates other important sales-focused processes. Not only that, it has built-in services that will help you automate part of your company's social media work.
In addition to the platform, this is one of the Marketing Automation software that has a community of users: Marketing Nation, more than 65,000 marketers who share ideas and best digital marketing practices.