Neuromarketing Research in Retail: Walmart Uses Neuroscience to Determine Which Shelves Get More Attention

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Social media: TikTok and Instagram use algorithms based on user data analysis to keep their audience engaged.
Relationship with other terms
Behavioural economics: Neuromarketing complements this discipline by india phone number list providing a neurophysiological explanation for behaviour.
UX design. Both approaches are aimed at improving the user's interaction with the product.
Big data: Data analysis helps segment audiences, and neuromarketing determines how best to engage with these segments.
Criticism and expert opinions
Some experts believe that neuromarketing is overrated. Among the criticisms:
Ethical issues: Using brain activity data to manipulate behavior is controversial.
High cost. Neuroimaging techniques are expensive, which limits their availability.
Difficulty in interpretation. Experimental results often require complex analysis, which increases the likelihood of errors.
However, proponents note that technology continues to advance, making it more accessible and accurate to use.