Example from business:

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Increased trust : People tend to trust recommendations from people they respect. Brand ambassadors help establish trust, especially if they are aligned with the brand’s values ​​and philosophy.
Increased visibility : Ambassadors can create content that will be distributed through their personal channels (social media, blogs, videos). This provides an opportunity to reach new audiences and increase brand awareness.
Building Loyalty : Long-term relationships with ambassadors help brands build strong bonds hong kong phone number list with existing customers and attract new consumers.
Airbnb actively uses brand ambassadors among celebrities and ordinary users, which helps the company expand its customer base and build trust based on the experiences of real people.
How to Choose a Brand Ambassador
When choosing an ambassador, it is important to consider several factors:
Target Audience : The Ambassador should be recognizable to your target audience.
Authenticity : He must truly believe in your product.
Influence : An Ambassador must have the ability to influence the opinions of their audience, whether through social media, blogging or other channels.
Relationship with other terms
Brand Ambassador and Influencer