It is a fact that Google Analytics is the tool that has democratized access to information philippine cp number about how people behave on a website.
This is very powerful information for companies and, thanks to Google's tool, it is accessible to any business, regardless of its size.
The tool has great potential but, by itself, it does not guarantee that we have quality data.
This will largely depend on how we install and define Google Analytics on our website.
And do you know how to distinguish whether the data you obtain is of quality?
Therefore, as I mentioned at the beginning, a Google Analytics audit will help you know if you have configured it correctly and if you are obtaining reliable data.
Google Analytics and the phases of the purchasing process
Surely, your company's sales and/or marketing department is concerned about understanding the purchasing process or "customer journey" in the digital sphere of your business.
This process, in general terms, is divided into four major phases:
Phase 1: The acquisition or discovery
This is the moment when you need people to know that you exist and come to your website to get to know you.
To achieve this, your marketing efforts will be focused on a good media plan.
Google Analytics acquisition reports will be key to gaining insights into this phase.
Phase 2: The Consideration Stage
Once you've completed Phase 1, you'll want to know how people navigate your website, what pages they view, where they spend the most time, and whether they thoroughly review the digital content on your site.
At this point, Google Analytics behavior reports will be a fundamental piece for decision making.