Just six months after its launch in some countries, TikTok Shop had already sold more than $1 billion worth of items . It is now close to having annual revenues of around $4 billion , making TikTok Shop as big as Temu was a year ago.
By the end of 2023, TikTok Shop had no less than 15 million sellers in the seven markets in which it had a presence (United Kingdom, United States, Thailand, In
donesia, Singapore, Vietnam, Philippines and Malaysia).
In Spain, its launch has been delayed longer than expected, after several announcements of its arrival, TikTok Shop has finally been launched in Spain on December 9. So TikTok is the first social network with a presence in our country in which the entire purchasing process can be carried out on the same platform. This will represent a real revolution in the world of electronic commerce and digital marketing , since the shopping experience will be completely different. And in TikTok Shop, entertainment and electronic commerce are perfectly integrated.