With the marketing mix you could integrate a strategy of both traditional and digital media, which would make it more complete.
Convert through forms and interaction
And once you have attracted your potential client, it is time to follow up with them through an email marketing campaign, and then monitor the results obtained.
That is why it is extremely important that you include a form with a CTA on your website, so that they subscribe to your newsletters or your emails in general and finish converting them.
This is how Kia Motors does it:
The main advantage of email marketing for generating sales in dealerships is that it can be there to resolve any questions or understand what stage your client is at in order to fully convince them.
Once you have a solid database, it's much easier to know what stage your customer is in.
You can use email for a variety of purposes: birthday greetings, special promotions, newsletters, model inventory, financing, etc.
The fact is that email marketing is effective and measurable, as you will know the ROI and conversion rates of each of your actions.
For its part, email marketing will save you time and money by reaching the people you want directly.
If, for example, there is a father looking for his firstborn's first car, you must be there for him and inform him! Inbound marketing is also about not missing unique opportunities.
However, email marketing is not everything; monitoring must also be carried out through social networks and generating a community related to the vehicles sold.
For example, you can ask for recommendations, participation in canadian hospitals email list events or special promotions.
Closing the sale
And to close the sale of your vehicles,
Yes, Inbound Marketing is a lot about nurturing leads, and it is the strategy we mentioned in the introduction: Lead Nurturing.
This is about being there to convince your leads if they are not ready or confident to make a purchase right away if they are at the top or middle of the sales funnel.
Buying a car is no small feat, so to close the sale and finish converting those leads into customers, Lead Nurturing advises us:
Sales support
You must respond quickly to all the questions, doubts or suggestions of your leads, especially if they are undecided.
Create CTAs that invite them to contact your technical support or keep an eye on social media or email for any questions.