Moving on to the content of the email: personalization increases engagement. Using the recipient's name in the content and adapting offers to their previous behavior and preferences can saudi arabia business email list significantly increase the effectiveness of the newsletter. In addition, recipients should feel that the time spent reading the newsletter is not wasted. Provide them with valuable content that may be useful or interesting to them. It is best to place the most important information at the beginning of the message. Each newsletter should also have a clearly defined goal that the recipient should perform after reading it. A clearly visible and encouraging CTA button can significantly increase conversion.
The appearance of the newsletter is of great importance. It should be consistent with the brand's visual identity, aesthetic and easy to browse. It is important not to overdo it with the number of graphics, which can increase the time it takes to load the message. Make sure that your newsletter looks good and works on various devices - computers, tablets and smartphones. More and more people read emails on mobile devices, so it is necessary to provide them with a good experience.
Top Newsletter Examples You Should Know
Putting the above tips into practice can be difficult when you’re just basing your ideas on theory. It’s worth getting to know and analyzing newsletters from other companies to better understand what effective communication actually looks like. Below, we’ve prepared a few examples of newsletters from different industries that have met with widespread recognition.
Starbucks
Starbucks is a brand that masterfully uses newsletters to build customer loyalty. On the one hand, it cares about the simplicity of the message, on the other, each message is characterized by a high level of creativity. All this is complemented by unusual color schemes, eye-pleasing photos and effective CTAs.
Apple
Apple is known for its minimalism and attention to detail, which is also clearly visible in their newsletters. Each message from this company is a model example of simplicity and elegance in communication, which reflect the style of the brand.
Apple newsletters are always visually appealing – dominated by white space and high-quality product photos. What can you find in them? They inform about the latest products, software updates and events that may interest recipients.
H&M
Another example of a newsletter that is often described in superlatives is the H&M newsletter. Typically for the fashion industry, it focuses primarily on the visual layer. Attractive product photos dominate, supplemented by a relatively small amount of text. The creators focus on a clear design and a non-overwhelming, simple color scheme.
Samsung
The next technology company on our list, Samsung, focuses in its communication primarily on emphasizing the modernity and quality of its products. It avoids unnecessary distractions and makes sure to effectively communicate the advantages of its offer to people who do not have much technical knowledge.
Example of a newsletter fragment: