This is because these customers have already interacted with your company in the past, and a well-planned reactivation can bring significant results , at a lower cost than acquiring new customers.
In this article, we will explore practical strategies for recovering inactive customers mom database and how Digisac solutions can help in this process, using effective communication and automation.
Inactive customers are those who have stopped interacting with your brand after a specific period of time.
The exact definition of “inactivity” can vary, but in general, it refers to customers who haven’t made a purchase, visited your website, or otherwise interacted with you in several months. Identifying this audience is the first step to reactivating them.
In this way, Digisac's Sales Funnel is a practical tool that helps identify these customers based on the stage they are at in the sales cycle, allowing companies to have clear visibility of the points where conversion has stalled.
Why do customers become inactive?
Understanding the reasons why customers become inactive is essential to planning effective reactivation. The main reasons include:
Unsatisfactory service experiences;
Lack of new or attractive offers;
Changes in customer needs or preferences;
Inefficient or generic communication.
Companies that analyze these factors and adjust their approaches are therefore able to offer more personalized service, increasing their chances of success.
Discover Digisac's Sales Funnel: The new tool to optimize your service processes
Strategies to reactivate inactive customers
Now that you know who your inactive customers are and why they may have drifted away, it’s time to implement strategies to bring them back.
1. Offer personalized incentives
Personalization is one of the main keys to winning back inactive customers. Therefore, offer exclusive promotions or products that meet the customer’s interests, based on their purchase history.
Phrases like “We missed you” or “See what’s new for you” in targeted messages can pique a customer’s curiosity and interest.
Additionally, using Digisac 's platform to centralize communication across different channels such as WhatsApp, email and SMS facilitates this personalization, ensuring that each message is relevant and targeted to the right audience.