Data-driven personalization : To implement CRO, your company must be both customer-centric and data-driven . You need to collect and analyze data to discover better and better ways to satisfy your customers. For example, in phone lookup philippines the case of e-commerce, one of the most powerful techniques is predictive data analysis, which allows you to personalize all content on the website in real time (product recommendations, catalog presentation, descriptions, prices, offers, promotions, etc.).
From A/B testing to AI testing : Traditional A/B testing only gives you 2 testing options, option “A” and option “B”. With the arrival of generative AI in marketing, you can test an unlimited number of versions of anything you want to compare, and in a personalized way. AI allows you to automate the creation
of a large number of creatives (images, texts, clips, etc.) based on individual interests and motivations. Based on the behavior of each user in real time, the algorithms immediately optimize the elements to generate higher conversions.
Personalization with simulation: tools that combine AI with augmented reality allow users to see the results of using certain products before buying them through simulations. This technique is mainly used in sectors such as beauty and interior design. For example, the ModiFace tool is used by cosmetic brands and allows potential buyers to visualize how a certain ma