You will need to combine the results of the previous stages into a coherent concept on which to create a brand platform :
what your company strives for/fights for, what methods are planned to achieve the desired (for example, the leading values for you are a clean planet and preserving nature; the main thing in your picture of the world ( vision ) is reducing garbage and waste; you are going to achieve the desired ( mission ) by popularizing the idea of reasonable consumption among the population, etc.);
appeal to archetype (a deep image that regularly emerges in human history) and legend (inventing facts);
the intonation with which your brand will communicate with the audience (you know, HOW to say is much more important than WHAT); it is also called tone of voice;
thinking through the visual accompaniment (logo and all graphic information);
following the narrative (i.e. everything should be connected by a single thread of narrative).
Now you can assemble all the "bricks" into a single story. Brand storytelling in all its glory. Don't forget to make the story flexible enough so that it can be adapted to a specific audience segment later.
Watch our video where we talk in detail about the development vietnam whatsapp number of the company's positioning, legend and mission.
What does it take to develop a perfect story? Not much. It has to be interesting and relevant to the target audience. It has to have a catchy introduction, a climax, a resolution, a clash of opinions (conflict), and characters acting in a specific setting.
Stage four. "There is contact!"
The final stage is the long-awaited meeting with the target audience. The more types of content you offer to potential buyers, the better for creating a brand legend. This could be:
visuals (photos, videos, logos , etc.);
text (a story that can be read, and even the brand name itself – emotional naming will not go unnoticed);
audio content (eg podcast);
physical content (products or merch created by your brand);
using multiple types of content at the same time.
It is important to understand that a story is far from being a synonym for brand storytelling, but only a small part of this technology. Otherwise, some guys will write one short text, but already consider themselves advanced marketers. This does not happen.
Brand storytelling is a constant readiness for any interaction with the target audience in your own interests (for example, to tell about your brand in an unobtrusive and pleasant way). And yes, this is a tool that you can and should learn to use. And now – the most important thing!
Once you have written your company copy, identified and written down your key messages and brand promises, it is vital to communicate them consistently ! Talk about them in your videos. Use your brand messages in your posts and articles. Write about them on your website. These are simple, accessible communication channels that will help you communicate your uniqueness to consumers.