In 2024, more app brands will go where their customers hang out, like Netflix and in-app advertising. An Adweek survey reveals that TikTok prompted 36% of Gen Zs and 15% of all adults to buy products they learned about on the social platform. Even then, going haywire with the platforms can be hurtful. Personalization, geo-specific targeting, and a deep understanding of potential users are a must.
How to Prepare Your App for Mobile Marketing Trends in 2024?
Here are short tips on how to prepare your app for mobile marketing trends in 2024:
Make a great first impression by optimizing the user onboarding process.
Collect and deeply analyze user data for insights into customer behavior in a mobile app.
Target users via omnichannel marketing campaigns like mobile push notifications, email marketing, in-app messages, SMS, and AI product recommendations.
Make sure your app store optimization is next-level good. Pay attention to product user flow and the location of deep links. Also, follow ASO best practices to optimize your app for organic traffic.
Make shopping fun with gamifications, rewards, loyalty incentives, and referral programs.
Use value-psycho-demographic data to determine what your target audience really cares about.
Always go back to the drawing board to A/B test your retention strategy.
Your App Store marketing ad should include long-tail keywords and keyphrases optimized for voice search.
Don’t be distracted by vanity metrics.
Play the long authority game with brand positioning and product-led growth.
Identify gaps and opportunities using app competitor analysis tools.
Don’t ignore social ecommerce opportunities like TikTok.
Use good user retention platforms to reap mobile marketing best practices such as omnichannel marketing campaigns, AI-based product recommendations, user activity tracking, deep customer segmentation, etc.
To Sum Up
As we prepare for yet another marketing cycle, it’s important to future-proof your app with data-driven mobile marketing trends and predictions for 2024. All facts and data points indicate that prioritizing value and user experience is a must for app success. If your mobile marketing efforts still result in abandoned carts and poor revenue, it’s time to get your app to pass the vibe check with Reteno. Sign up today for an all-round mobile marketing trend implementation!