You may have already identified content gaps during a competitor analysis . But you can get more insights with Semrush’s Keyword Gap tool .
It tells you the keywords (Google search terms) that your competitors are ranking for but you aren't.
To get started, enter your domain and the domains of up to four competitors.
Next, choose the country and click " Search in ."
Keyword Gap Tool
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You will see a list of keywords you are missing, sorted from highest to lowest volume (average number of monthly searches).
"Volume" highlighted in the "Missing" tab
Click on any keyword to see its metrics in the philippine number list Keyword Summary .
The SERP Analysis section shows you which pages are ranking at the top, helping you determine what type of content you need to compete.
"SERP Analysis" section in Keyword Overview
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Tip : For more ways to find relevant search terms, check out our keyword research guide .
Semrush's Topic Research tool can also help you identify content gaps.