How to win over customers is a constant question for entrepreneurs. According to Harald Fanderl , senior partner at McKinsey , retaining existing customers is the key to driving growth. According to his analysis, “…80% of the value achieved by successful growing companies comes from their core business – that is, generating new revenue from existing customers.
In this post we show you how to achieve retention to win over customers before, during and after a purchase.
Summary
To win over and retain customers in 2024, companies must use innovative and personalized strategies, take advantage of new generative AI tools, and maintain an emotional bond with their customers.
Related content
How AI is driving agent intelligence and evolving the CX team
Humanized communication: what it is and how it works in the age of AI
What are the indicators of customer satisfaction?
How to make customers fall in love with you?
Combining technology with australian whatsapp number hyper-personalization and building an emotional bond is the answer to how to attract and retain customers in 2024. Here are five tips to help you achieve this:
1. Embrace hyperpersonalization
Generative AI is here to help businesses deliver more humanized and personal interactions . Customers want exactly that; they expect you to use the mountains of personal data you have to deliver warm and personal experiences, according to Zendesk’s CX Trends 2024 report .
How can you implement hyperpersonalization?
Follow the lead of the 70% of CX leaders who plan to integrate generative AI into many of their touchpoints in the next two years.
According to Zendesk’s report, 59% of consumers believe generative AI will completely change the way they interact with companies in the next two years. Download the full report for free and discover what the next generation of immersive experiences will be like.