Instagram. Look at the likes, comments, video views, Instagram Stories views, direct messages you've received, etc.
How to take advantage of engagement through social networks?
Having a brand with social media profiles and not taking full advantage of them would be crazy and a waste of effort.
Social media engagement brings a clear benefit: your customers' commitment to your brand; and it has been proven that social media, with Facebook at the top as the largest, influences consumer purchasing decisions.
Therefore, the way to take advantage of engagement through social networks can be summarized as follows:
More people will tell other users about you.
You reach more places on the planet.
Take advantage of the emotional bond to ask your customers for things, such as sharing posts about promotions or discounts.
Expand your audience – as long as your brand’s goals allow.
Make a hashtag a trending topic on Twitter and gain more hospitals email list popularity.
Do more branding.
Make useful but 100% original content from your brand go viral.
To sum up: 3 key tips to improve your brand's engagement
So far, we have developed a list of tips that you can put into practice depending on your industry and the channel through which you communicate with your clients. However, it is necessary to point out three basic ideas that summarize good practices in Engagement, regardless of your particular case. Let's see what they are and analyze where you can still improve.
Users and customers want to feel part of the community, they look for experiences, not just good offers, products and services. Fortunately, social media and almost all communication platforms today allow us to create ties with those who observe us and it is necessary to take advantage of these tools. How? By creating interactive content such as trivia, surveys or games.
This way, you will get the public to associate what you offer with an emotion and, when choosing between you and your competition, they will choose the one who has shown them that they are not only interested in selling. This is achieved through interaction. Show interest in the stories of those who see, read and listen to you.
Use calls to action
This is another way of interacting that you should take advantage of. In general, users expect us to give them some direction before they act, and if we don’t give them that, they will most likely do nothing. That, from the algorithm’s perspective, is all we want to avoid. So, at the end of your communication pieces, invite your community to “like,” share with a friend, or leave their opinions.