You’ve heard it said “out of sight, out of mind.” There’s a reason why this phrase is so common in the minds of those who work in sales. Truth be told, customers are loyal to the brand they know, the one that exposes itself to them, whether on TV, billboards or, above all, on social media. Tools like Facebook’s ad manager are responsible for a large part of this exposure, and you can use it to your advantage in the real estate market.
On the CV Blog, the topic of Facebook + CRM has already been france email id database in the article “A CRM system integrated with Facebook can scale your sales: find out how!”. If you haven’t yet taken a look at this related content, I suggest you visit it after reading the current article.
Now come with me to discover 7 reasons to use Facebook Ad Manager with your real estate CRM.
Summary
How to Use Facebook Ads Manager
Where is the Facebook Ads Manager?
7 reasons to use Facebook Ads Manager integrated with your CRM
1st reason: capture the right leads
2nd reason: increase brand visibility
3rd reason: everything in one place
4th reason: possibility of measurement
Reason 5: Attract custom audiences
Reason 6: Monitor and manage ads and leads
7th reason: remarketing
CV CRM and Facebook: how does the integration work?
Out of sight, out of mind: invest in digital presence!
Do you already know CV CRM?
How to Use Facebook Ads Manager
facebook ad manager: close up of a hand holding a cell phone with the facebook login page open.
Nowadays, the Ads Manager is not just for Facebook, but for the entire Meta company. Still, the strategies work normally for Facebook.
According to Meta's Business Help Center, here are some ways to use the manager:
to create an advertising campaign, choosing the marketing objective, the audience you want to reach, the locations where the ad will be displayed and its format;
to manage multiple ads at once, setting up audience, budget, positioning and even creating copies;
to see how your ads are performing, with important reports and metrics.
Where is the Facebook Ads Manager?
The Facebook Ads Generator can be accessed on this page .
From there, simply click on “Access Ads Manager” or “Get Started” and you will be redirected to your page. The home dashboard shows you active campaigns, placement, bidding strategy, budget, and results. In addition, you can view ads and ad sets.
There is a step-by-step guide for beginners that may interest you. Check it out:
7 reasons to use Facebook Ads Manager integrated with your CRM
To integrate is to modernize. Nowadays, the real estate market is moving towards a reality of ecosystems, partnerships and data centralization. And that is precisely what the Facebook + CRM integration does for you.