In this article, I will explain the scope of the real estate market and how these professionals can practice their profession in so many different ways. Come with me to learn more about these possibilities.
Brokerage Area: image of a smiling woman, holding a miniature house.
What is it like to be a real estate agent?
The real estate brokerage area was the first way to boost the market usa email leads without qualified professionals to capture clients , there is no way to connect with the most diverse consumer profiles.
The real estate broker, therefore, is much more than a simple salesperson who presents a property and negotiates a sale. He actively participates in managing the relationship with the client.
This means that it is part of a real estate agent 's activities to offer support and guidance during client acquisition and at all stages of the sales journey.
This includes clarifying doubts , being helpful, knowing the customer's profile , presenting solutions that match the consumer's search and being actively present in the after-sales process .
In the video below, Guilherme Machado explains a little more about the profession of broker:
Areas of activity
In addition to the possibilities of specialization, brokerage professionals can pursue other areas of activity within the real estate sector, such as:
Prospecting construction areas
Evaluate properties
Specialize in luxury real estate
To understand more about these branches , I will explain the concept of brokerage below. First, I will present some of the areas in which the broker can establish himself within the real estate market and the rules for exercising them on a daily basis.
Area prospecting
Land surveying is the most important step in the construction process. The search for a suitable location for a project requires a lot of study and several analyses before purchasing a subdivision.
Real estate agents can actively collaborate in this process by teaming up with developers or construction companies. Their role consists of searching for subdivision sites that are suitable for the proposed development, analyzing the location and also the specificities of the land.
To provide this type of service , the professional must have knowledge of the Land Use and Occupation Law and the legislation governing the modifications that may or may not be made to these plots of land . After analyzing the subdivision and, if the developer confirms that the purchase will proceed, the broker tends to receive a good commission for providing this service.
Property Valuation
The property appraiser is the person who provides an expert report for a property appraisal, checking the condition of the property and considering aspects such as:
Location
Construction time
Security
Footage
Region
Land
These topics are investigated and documented in detail so that a technical market evaluation report can be prepared. This service is essential for making the property available on the real estate market safely and ensuring the veracity of its characteristics.
If the broker wants to continue providing services to this sector, he can, as long as he obtains some certifications such as:
Real Estate Appraisal Course
Registration in the National Registry of Real Estate Appraisers
With this, the broker will be able to issue the Technical Opinion of Market Assessment (PTAM) that will define the value of the property and confirm the previous characteristics . The professional can be hired by the owner of the property, as well as by companies that demonstrate an interest in it.