you can also use different headlines

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How to do it: 1. Determine which articles have had the most engagement (email clicks, social media likes, etc). You could start with the top five. 2. Determine the keyword or most common phrase associated with each article. a. You can use formal keyword research, or use your gut. For example, if there is an article titled “4 Mistakes to Avoid When Cleaning a Yoga Mat,” consider retitling it to “How to Clean Your Yoga Mat,” as that is what people are most likely to ask. Note that


off of your website. For example if you wanted to show the “4 Mistakes…” cayman islands number screening title on your email newsletter to increase clicks, you could do that. 3. Revise the article to include the keyword throughout the article (refer to the SEO requirements listed at the top of this article) These ideas for repurposing content for SEO will get you started, but there are many repurposing possibilities that vary from company to company, so keep your eyes out for other opportunities to maximize and repurpose content across all of your marketing platforms. Alanna Hawley Alanna Hawley Alanna has been in the SEO industry for over 10 years and throughout that time has worked with brands of all sizes and industries, including Logitech, The Red Cross, Troy-Bilt, Ariat International, numerous local businesses, and companies both large and small.