E-commerce for automotive: global growth and some doubts about the Italian market

[nurmohammadkhan]

Research by consulting firm Boston Consulting Group (BCG) predicts a future of growth for e-commerce for the automotive industry , worldwide :

in Europe online car purchases will go from the current 1% to 6-8% of the total by 2025, reaching 25-40% by 2035 ;
in the US, auto e-commerce will reach a share of 5-7% in 2025 and 21-33% in 2035;
China will confirm itself as the most digitally oriented market with an estimated share of lebanon whatsapp resource online purchases of 8-10% in 2025 (today it is already 2% of the total) and 32-43% in 2035. (source: Volkswagen Financial Services – The Key to mobility )
As for the Italian market, forecasts are more confusing.

According to Deloitte, Italians are more cautious, and the dealership remains at the center of future purchasing habits:

only 14% would choose to buy a car online, while 78% prefer to go to the dealership in person ;
among those who prefer online, the dealer's website remains the preferred channel for 63% of Italians (the highest figure in Europe), followed by the sites of the manufacturing brand (27%) or other retailers and third parties (10%).
In contrast with Deloitte's forecasts is what emerges from the survey conducted by Quintegia on the occasion of Automotive Dealer Day 2020:

4 out of 10 Italians would in fact be ready to buy a car online,
41% of those interviewed said they were interested in purchasing a car entirely online , among the users defined as "smart" (early adopters of new technologies) the percentage of those who declared themselves ready to purchase a car on the web even rises to 80%.