“That’s a lifetime contract

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But this partnership was distinctive, McKeown said, because Papa John’s didn’t just borrow Shaq’s face and fandom — he became the part-owner of nine franchises, a brand ambassador, content creator and the pizza company’s first Black board member. Now, when Papa John’s wins, O’Neal wins too. He likely posts about Papa John’s without getting paid — or asked. When you give an influencer equity like that, “you’re making [them] a complete advocate for your product,” McKeown said.


NYU Langone and local parents. The success: positive comments aligned kuwait number screening with the campaign initiative During the pandemic, NYU Langone worked with parenting influencers to promote consistent well visits for kids. Pediatricians had noticed check-ups were lagging — presumably due to COVID-19 concerns. “We were trying to say, ‘Things are safe. We’re keeping you safe and here’s what we’re doing,’” Macha, one of the marketers on this campaign, explained. “We felt that that was a very important message.” One of the influencers on NYU’s roster: Nellie Acevedo, the Instagram influencer and blogger behind Brooklyn Active Mama. Acevedo has over 10,000 Instagram followers and posted a photo of her daughter with a caption about their trip to NYU Langone and the hashtag #DontDelayYourHealthcare.