Globant Create, the tool that helps brands take advantage of AI creativity in marketing

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The digital native company focused on reinventing businesses through innovative technological solutions, Globant (NYSE: GLOB), has made a new announcement, the launch of Globant Create.

This project is a new Studio that is based on combining creativity, marketing, media with artificial intelligence, data and other current technologies with the aim of developing complete 360º marketing strategies.

Globant Create and its features
This new Globant Studio will offer the company's current and future clients new ways to engage and surprise users .

Artificial intelligence is here to stay, and its tools are already being used by many people, which is why Globant also wanted to invest in these new technologies.

The company says that the current technological context, coupled with the exponential growth of digital products based on artificial intelligence, has increased consumer demand and appetite for high-quality digital experiences across all industries.

In this case, Globant Create will provide its clients with a comprehensive end-to-end approach, addressing aspects of digital marketing from strategy to engagement, from technology to creativity , from acquisition to loyalty, and also from insights to meaningful experiences.

The birth of Globant Create
This Globant proposal is born from the combination of the former Digital Sales and Digital Marketing indonesia number screening Studios , and the talent that joined the Globant family through the acquisition of creative and performance agencies in recent years, such as Habitant in Europe and Ad Bid and KTBO in Latin America .

With Globant Create, marketing experts, creatives, strategy and product management experts will work collaboratively in this new studio and in close connection with Globant’s 35+ other studios to leverage artificial intelligence and other new technologies with their experience across multiple industries and markets.

From the company, creative executive and recently appointed director of Studio Globant Create, Pepe Chamorro , said that “Globant Create is a one-stop solution for all marketing needs. We will accelerate our clients’ growth by leveraging best practices on how AI, among other technologies, can be applied to marketing and creativity, and build competitive advantages on a global scale.”

The company’s CEO and co-founder, Martin Migoya , explains that brands and technology are “more intertwined than ever before.” Furthermore, “consumers are asking for more personalization and better interaction, and it’s time for each brand to find the best way to take advantage of AI and data, among other advances,” Migoya clarifies.