The confectionery market is rife with competition, not just from established chocolate brands but also from a growing range of alternative treats. The rise of health-focused brands and snacking options, such as protein bars, gourmet nuts and natural sweets, poses a huge challenge for Cadbury.
This trend signals a changing tide in consumer behaviour, with indulgences often being replaced by canadian biotechnology email list healthier alternatives. Cadbury’s ability to innovate within its existing portfolio — and in doing so, go beyond its traditional offerings — will be crucial to maintaining a competitive edge. The company must proactively address this competition to protect its market share.
Strong dependence on seasonal sales
Cadbury's sales dynamics are marked by marked seasonality, particularly during holidays such as Easter, when the brand experiences significant demand for special products . This strong reliance on seasonal sales entails a fundamental risk: a significant portion of the company's revenues are generated in short periods during the year.
If seasonal demand decreases, this can lead to significant volatility in overall annual sales figures. Furthermore, such dependency can lead to cash flow challenges outside peak times, making adequate inventory and cash flow management a critical requirement.