The truth, however, is that there are more sustainable alternatives, which bring results quickly and steadily. Although we should not neglect these common practices, it is convenient to focus mainly on practical, agile and powerful methods of obtaining information, such as interactive content. This kind of content not only helps you improve the user experience, but also becomes important data sources, which allow you to optimize business processes.
This is because interactive content encourages the user to click on elements of interest restaurant email list to clarify doubts and to carry out different actions. All of that help you discover their behavior and preferences. Thus, it is possible to have a concrete vision of what the buyer persona is like and what must be done to connect with potential customers. Among the content you can use are interactive videos and animated quizzes.
to generate engagement, we invite you to read our free guide on interactive content. 2. Analyze the competition Currently, it is preferable to direct this analysis to the digital level, as this is the battleground in which companies face each other for the best brand positioning. Perform a solid and rigorous audit of your competitors’ digital presence, identifying what they do and what the public’s perception is of these actions.