Consumers become brand advocates Beloved brands are protected by their fans. They become true advocates whenever anyone dares to speak ill of their loved brand, especially in social media. In times of brand crisis, they help to hold criticism and preserve its image. Consumers become brand promoters Fans not only defend their beloved brand but also promote it on their networks. They like to talk about it, discuss its benefits, show it off in their daily lives, and mention their actions.
They want to see the brand’s success and contribute to its growth! The company attracts better hotels and motels email list talents Professionals want to be part of building brands that are loved, successful and have a purpose with which they identify. For this reason, love brands tend to attract more qualified, motivated employees, but mainly in line with their culture. What makes a brand loved? Why do consumers love certain brands? What provokes this feeling? To understand this, let’s get a little into consumer psychology.
We identify needs, analyze options, compare prices, read reviews, weigh pros and cons, and choose what to buy. But the truth is that this decision is much more emotional than we think. Source: CustomerThink Purchases are much more influenced by perceptions and sensations than by functional attributes. Gerald Zaltman, a Harvard professor, says that 95% of purchase decision-making happens in the subconscious.