Top 7 Digital Tools That Can Help Freelance Marketers Boost Their Work

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Are you a freelancer struggling to keep up with your projects and work? Don’t miss out on these eight key tools every freelancer should master. Freelance marketing is a fast-paced, hyper-competitive industry that’s growing like no other. Being a successful freelancer requires you to be in control of every aspect of running a business. Unlike large companies and brands, who typically hire a specialized employee to cover every single aspect of a project, freelancers must become specialized generalists who can keep all the plates spinning on their own. If you’re not constantly looking for ways to improve your productivity, it’ll be hard to keep up with your competition. Luckily, there are tools on the market today that can help you streamline your workflow and ensure you’re maximizing your freelance capabilities. Let’s take a closer look at the top eight digital marketing tools every freelancer should have in their toolbox.

Here are some of the top digital marketing tools that can help you automate and organize tasks so you can focus on the ones that really matter.

marketing tools for freelancers infographic
1. Sprout Social
screenshot of sprout social website
A powerful social media content planning and tracking tool.
Sprout Social is a premier online tool for freelancers who uae phone number list manage social media content campaigns or need a solution for their own brand. With Sprout Social, freelancers can prepare, plan, and schedule their social content in a user-friendly interface.

The Sprout Social platform allows freelancers to monitor their social content and track a variety of metrics such as engagement or follower growth.

Sprout Social's features are especially useful for those who have multiple clients or want to manage content across multiple channels, including Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and more.

2. Canva
screenshot of canva tool
Quickly design professional graphics and content with Canva's browser-based design platform.
Canva is a digital design tool that will allow you to create graphics with minimal skills required. You can use their templates and tutorials or start from scratch with the blank canvas option.

With free and paid versions, you can take advantage of a suite of powerful design tools to create almost any type of content for web, email, print, or social media—and resize with a click using their innovative template tools.

3. Visual Website Optimizer
screenshot of visual website optimizer tool
A tool for creating and optimizing websites so they are fast, engaging, and conversion-friendly.
One of the most important aspects of any digital marketing strategy is a powerful web presence. With Visual Website Optimizer, freelancers in the web design world can use powerful tools to customize websites that are specifically optimized for engagement and conversions.

Visual Website Optimizer enables users to identify which types of content resonate with their target audience using powerful A/B testing protocols. The solution then helps marketers and designers use this information to optimize a website’s design and layout.

Best of all, Visual Web Optimizer provides detailed analytics on page load times so marketers can ensure they are delivering the best experience to their visitors.

4. Wyng
wyng tool screenshot
Solutions to ensure all your marketing data collection methods are safe, secure and compliant.
If you’re creating and implementing digital marketing campaigns that collect user data, you need a tool that ensures the highest level of privacy. Being penalized for non-compliance with technology privacy laws can quickly put freelancers out of business.

With Wyng , digital marketers can use innovative zero-party data (ZPD) tools to ensure that all consent-based personal data their customers share with a business or brand is secure.

5. Mailchimp
mailchimp website screenshot
The leading email marketing platform for content curation and campaign implementation.
Do you think email marketing is dead? Think again! Studies continue to show that email marketing is still an incredibly effective way to engage with your audience.

With Mailchimp , marketers can leverage a creative platform to craft and send email campaigns. Mailchimp comes packed with a variety of templates, so you can always be sure to create something that looks professional and visually appealing.

Mailchimp also integrates with many social media platforms and other popular website platforms to provide a fully integrated experience.