Fill those lists with keywords Each topic you came up with in the previous step needs to be fleshed out with relevant keywords. For example, if you listed “digital marketing” as a broad topic, you may want to include important keyword choices like “social media marketing,” “marketing strategy,” or “SEO.” Put yourself in a potential customer’s shoes.
If you were them, what would you type into Google’s search bar to find content like yours? Come clinics email list up with as many examples as possible. Naturally, you should also add keywords that your site is already ranking for and consider related examples. Dive further into user intent The concept of helpful content is a big deal for Google these days. To be truly helpful, content needs to adequately address the issue of user intent.
That means thinking beyond simply taking keywords at face value and instead getting to the root of what a user was actually trying to accomplish with a search. For example, let’s say you’re considering a key term like “how to blog.” You need to think about why a user searched for that phrase and what they were hoping to find. Are they trying to learn how to compose individual posts, be more consistent about blogging, or something else entirely? One solid way to get a better read on likely user intent is to simply enter a keyword into Google and check out the results.