Deploy your social media strategy step by step

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Social media and networks such as Twitter, Facebook, Instagram, YouTube or Linkedin have become essential in communication strategies. If you have a business or are a freelancer , it is important that it is present on these channels to gain notoriety and increase your target audience. To do this, deploying a social media strategy is therefore central. Find the 11 essential steps to define a relevant social media strategy.

Summary

Social media strategy [Definition]
Social media strategy is the set of systems and actions carried out in order to achieve marketing and commercial objectives. Like any marketing strategy, a social media strategy is established over the medium and long term. It must take into account the evolving nature of social networks, be malleable and reinvent itself according to trends.

How to establish a social media strategy
A social media strategy can be complex to deploy because it involves diffuse tools and techniques. Here are 11 steps to help you implement your social media strategy.

Step #1: Determine your goals
Why are you going to invest a lot of time, energy, and resources slovenia whatsapp data into social media? And we mean a serious investment. To be successful on whichever platform(s) you choose, you can’t go wrong. It’s harder to get your brand and content seen in a social media world that’s more focused on paid promotion than rewarding your efforts. On Facebook, expect 2.5-5% of your fans to see your posts. On Twitter, it’s 10-16%, and on Instagram and Linkedin, it’s about 20%. (Source: ElegantThemes.com ).

The strategies you’ll see in the sections below will be helpful, and Facebook advertising can actually save you money (if you do it right and consider the time you spend on it). However, know what you’re getting into and what you want to achieve. What do you want to get out of social media? And the answer can’t be simply, “I’m on social media because I’m supposed to be.” Key goals:

Increase brand awareness
Boost sales
Generate leads
Building a community around your brand
By identifying the goals of your social media marketing plan, your strategy will determine which platforms to use, what posts to make, and what metrics to track (which determine your ROI).