According to analytics firm Similarweb in a Search Engine Journal article, Reddit has experienced a remarkable 39% increase in traffic year-over-year. Reddit’s growth can be attributed to several factors. A recent algorithm update by Google, which prioritizes helpful content from discussion forums, has likely played a significant role in boosting Reddit’s search rankings and overall visibility. This change aligns with Google’s ongoing efforts to enhance the relevance and quality of search results for users (aka EEAT and the main base of the March Core Update 2024).
Moreover, data from Business Insider in Search Engine Journal suggests that an small business email list increasing number of people are discovering Reddit through Google searches rather than direct visits to reddit.com. Google denies the connection between these facts, but it would be really naïve of us to not think about it. Read more: The SEO Shift: Why Google No Longer Values Links Like Before Google Leak: What SEO Professionals Need to Know and How to Adapt Google’s March Core Update Is Officially Complete.
Now What? Google AI Overviews: Everything You Need to Know (and Think About) Reddit and Content Quality in Google SERPs: What’s the Connection? Roger Montti, a staff writer for Search Engine Journal, talks about the expertise and trustworthiness of Reddit content. In the article Let’s Be Real: Reddit In Google Search Lacks Credibility, Montti says: “Opinions shared on Reddit by people who lack expertise and are sharing opinions in anonymity qualify as dubious.