Provide accessibility and build page authority

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Step 5: Optimize your facet URLs Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include: URL Page title Breadcrumb anchor texts H tags Content snippets (e.g. introductory text and FAQ copy) Image ALT texts Product names Link out to similar facet category pages (i.e. via a “You May Also Like” feature box) David’s Bridal is a good example of a retailer that has done this well.


Looking back at the ‘Long Sleeve Wedding Dress’ Product Listing Page, we can see that they’ve curated unique content and followed fundamental optimization tactics on the landing page in a way that feels helpful to denmark phone number database the user. URL: davidsbridal.com/long-sleeve-wedding-dresses Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs! 6.


Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank: Ensure they’re referenced in your product XML sitemap. If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages. If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.