They also focus on the challenges the business faces, which gives other customers an idea of what Pipedrive can do for them. And it worked, with prospects who watched the video deciding that Pipedrive was just what they were looking for. b2b pipedrive testimonial To create more effective B2B case studies, aim to address specific customer pain points and use a data-driven approach. It is much easier to convince an executive to buy into new software by saying “This can help us close 45 percent more sales.
” versus “I think this will help us increase sales.” 3. Help them do their jobs Above all else, B2B content marketing needs to be useful. While B2C content can be educational or humorous, your audience is on the estonia consumer email address job and needs to sell your solution to the people they work with. The most effective way to generate highly qualified leads through content marketing is to solve a problem to make work easier for them.
Start by researching your audience, what positions they hold, and common problems they face.buyer persona, and applying it to every type of content you create. For example, when Ciox Health, a health information management company, wanted to launch into a new market. They launched a six-part content series designed with important messages, including an informative listicle, checklist, and a video.