The concept of “quality” is one of the fundamental pillars in the strategy of many companies, since the perception of quality of a product or service can significantly influence the purchasing decision of consumers. By labeling a product as “quality”, companies seek to convey the idea that it meets or exceeds customer expectations in terms of functionality, durability, reliability and overall satisfaction. Quality can manifest itself in various aspects, such as precision in manufacturing, attention to detail, innovation in design and consistency in performance. Furthermore, quality does not only refer to the product itself, but also to the quality of customer service and the overall experience provided by the brand.
Economic
A product or service is considered inexpensive when it offers an appropriate combination of quality and price that is attractive to consumers. This may involve not only a low price, but also good value for money, where the benefits and features of the product justify its cost. Furthermore, the perception that a product is inexpensive can be influenced by factors such as durability, performance, convenience, and overall satisfaction it provides to the consumer. Therefore, being perceived as inexpensive can be an important differentiator in a competitive market, as it can attract consumers looking to get the most value for their money.
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and service design, as it directly influences the user experience and, therefore, the overall dominican republic telegram lead of the brand. A product or service that is easy to use adapts naturally to the user’s needs and abilities, reducing friction and frustration during use. This translates into higher customer satisfaction, as well as a higher likelihood of repeat purchases and brand loyalty. Furthermore, ease of use can generate positive word-of-mouth feedback and favorable reviews, which contributes to strengthening the company’s reputation. Usability has become a key differentiator, as consumers tend to favor products and services that provide them with a hassle-free experience.
Sustainable and Ecological
Sustainability refers to the ability to meet present needs without compromising those of future generations. In the context of products and services, sustainability involves minimising environmental and social impact throughout the entire product life cycle, from manufacturing to final disposal. The use of these words has become increasingly common as they reflect a growing concern for the environment and social responsibility. By associating a product or service with terms such as “sustainable” and “eco-friendly”, companies seek to highlight their commitment to environmental protection and their contribution to a greener future. These words can influence consumer perception, generating a positive image of the brand and increasing preference for its products. However, it is crucial that these claims are backed up by concrete and verifiable actions, as consumers are increasingly vigilant against greenwashing and misleading marketing practices. Ultimately, honest and transparent use of sustainability-related terms is critical to building consumer trust and promoting true change towards a more sustainable world.