74% of B2B buyers research half or more of their purchases online before making a decision. They also found that B2B marketers already optimizing for mobile are experiencing “reduced purchasing time and higher customer loyalty.” Given that it takes seconds to check your site’s compatibility with mobile devices, there’s no excuse for not being mobile-friendly. 18. Optimize for long-tail keywords to get more sales-qualified leads A long-tail keyword is three or more words long and is very specific.
And yes, it usually gets a very low search volume. , and you trade off search volume for extremely high purchase intent that increases sales with very little SEO effort. 19. Run campaigns based on competitor keywords If bc data india your competitors flock to certain sites for backlinks or seem to favor optimizing a noticeable group of keywords, that’s a pretty big deal.
It means they’ve found winning keywords that generate leads. Using SEO research tools like Ahrefs and SEMrush, you can take advantage of this by targeting the same sites and keywords to drive more sales-ready traffic to your site. A quick tip: Before you spend time and money optimizing for a particular keyword, run a small paid ads campaign to see if it actually attracts and converts your ideal B2B leads.