Therefore, it is important that your van rental company defines the theme, the topics to be explored in the material, and how they relate to the product or service offered by each company.
Define responsibilities
Depending on the size and objectives of each company, each person's responsibilities must be defined. For example, when creating a catalog or article, some tasks include:
What information should each company pass on to the other?
Who will design the landing page?
Who will create posts to promote actions on social media?
How much will each person pay for media investment?
Who will collect the leads?
How will reports and results be shared?
These are some of the topics relevant to creating a campaign, and they should all be clearly defined.
Set deadlines
Depending on the complexity of the project, the campaign may have different email list durations and execution phases. While creating an e-book is simpler, organizing an event or webinar will require much more effort and dedication.
Since co-marketing requires approval from two different organizations, such as a vegan product company and a beauty company, everything takes longer.
This way, when setting deadlines for completing each step, you can double the estimated time.
Define metrics and reporting sources
It's crucial that each company emerges from the campaign knowing exactly what it invested and what it gained. Objectively define how data will be collected for metrics and how campaign return reports will be issued.