This is often the most direct and effective ffer a percentage

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This offer should be highly relevant to your products and your target audience's interests, making the exchange of their email address feel worthwhile.

Here are some lead magnet ideas specifically tailored for Etsy shops:

Exclusive Discount Code: off their first order (e.g., "10% off your next purchase") or a fixed dollar amount. This provides immediate, tangible europe cell phone number list value and encourages a purchase. Make sure the discount code is easy to use and clearly communicated.
Free Digital Download: If your products are physical, consider a complementary digital item. For example, a jewelry shop could offer a "Jewelry Care Guide," a stationery shop could offer "Printable Planners," or an art shop could offer "Desktop Wallpapers" or "Coloring Pages."
Early Access/VIP Status: Offer subscribers exclusive first looks at new product launches before they hit your Etsy shop, or early access to sales and promotions. This creates a sense of exclusivity and makes subscribers feel special.
Giveaway Entry: Run a contest where an email sign-up is required to enter to win one of your popular products or a gift card to your shop. Ensure the prize is desirable to your target customer to attract quality leads.