Target group driven program, including matchmaking 2.0
Sustainable campaign house style
Tight deadline, that separates the essence from the nonsense
Guerilla bannering on partner sites
Using high-profile influencers
Pre-event site, event (mobile) site and post-event site in WordPress (fast, flexible)
Call to action via personal emails
Conversation management via relevant LinkedIn groups and on Twitter
Engage! – personally invite people and actively engage in dialogue about shared themes
Measuring is knowing (for the next event): Meltwater Buzz & GA
PS 1: Reading tip: Groundswell, the impact of social media – Despite the explosive use of brother cell phone list social media, many companies still suffer from cold feet, says Josh Bernoff, market researcher at the American Forrester. With the book Groundswell, which has just been translated into Dutch, he offers a systematic way in which organizations can optimally benefit from conversations on the internet. 'Social media is ultimately about relationships, not technology.'
PS2: Question: does anyone of you have experience with the TedConnect (TedActive) tool for 2012 attendees and if so: does it work well for you? Or are there better tools in this area? I'm very curious.