Here’s what we do: We look at Google Analytics monthly

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Tip number 7: Prioritize the needs of your target customers and focus every build and design choice around them. Recommended tools Nitropack: speed up your site if you’ve not built it for speed from the beginning. Google Optimize: run A/B tests HotJar: see how people use your site via heat mapping and behaviour analytics. Pingdom / GTMetrix: measure site speed (both is better if you want to make sure you meet everyone’s requirements). Google Analytics: find drop-off points, track conversion, A/B test, set goals.


Qualaroo: poll your visitors while they are on your site with a popup window. Google Consumer Surveys: create a survey, Google recruits the participants and provides results and analysis. Moz Pro: Identify top landing pages belgium phone number database when you connect this tool to your Google Analytics profile to create custom reports. How to keep your conversion rates high Treat your website like your car. Regular little tweaks to keep it purring, occasional deeper inspections to make sure there are no problems lurking just out of sight.


It helps to understand what’s working, and what’s not. We use goal tracking in GA to keep things moving in the right direction. We use Pingdom's free service to monitor the availability and response time of our site. We regularly ask people what they think about the site and its messaging (keeping the qualitative research coming in). Conclusion Spending money on marketing is a good thing, but when you don’t have a good conversion rate, that’s when your website’s behaving like a leaky bucket.