More than just personalized, SDRs’ communication must also be humanized. They need to create a relationship with the consumer and welcome them to make them feel more comfortable in the conversation.
To achieve this, the sales team must acquire emotional skills . It is necessary to practice active listening, show empathy, and reframe any objections, among other things.
Although most businesses rely solely on the technical capabilities belarus mobile phone number list of their teams, emotional skills make it easier to connect with leads. This greatly increases the chances of conversion.
6. Technological tools
The effectiveness of prospecting new customers still depends on the technological tools that the company has. The infrastructure needs to be good enough for SDRs to perform their role with excellence.
For example, to organize and manage lead information systematically, having a CRM is essential. In addition, telephony and messaging platforms simplify direct contact with your potential customers.
7. Monitor results and promote improvements
Last but not least, keep a close eye on your customer prospecting results. Use relevant KPIs to identify what’s working and what’s not.
Actively approaching consumers is not a static process, but rather one that requires constant improvement. Therefore, the SDR team will be able to capture and qualify leads more and more efficiently.