Combine the growth in video consumption with the lack of in-person meetings, and you’ll see an explosion in the use of video for lead generation in 2024. For example, video can improve the effectiveness of landing pages and lead forms. 5. Automation Still Has the Upper Hand Lead generation used to be a very formulaic process — provide a whitepaper or other downloadable resource, create an email funnel, and then pass the best leads to sales. Automation revenue is reportedly set to reach $5.4 billion by 2023, with an annual growth rate of over 108% expected! At first, automation can be a clunky process that can feel robotic.
However, AI and machine learning are making automation more useful and, in some cases, even more human. Here are a few ways automation can improve your lead generation strategy in the coming year. Chatbots: AI chatbots can answer questions, share resources, and even qualify leads by asking them about their company, their job title, and the pain points they’re united states of america consumer email address looking to solve. Tool Integrations: The days of manually entering data into your CRM may soon be gone. With integrations, tools like Leadfeeder can push leads directly into your CRM and even assign them to sales.
This means salespeople have more time to focus on closing. Nurturing Leads: Automation can make it easier than ever to nurture leads through strategies like retargeting and email drip campaigns. Automation is growing fast. The automation industry is expected to be worth more than $83 billion by 2025. If automation isn’t already part of your lead generation process, now’s the time to add it. Lead Generation Guide B2B Lead Generation Guide Marketers — Need some fresh B2B lead generation ideas to hit your MQL goals? Download this guide today and beef up your sales pipeline! Download These Are the Lead Generation Trends Worth Investing In If your business relies on tried-and-true lead generation strategies, 2025 will be a great opportunity for you to try new tools and leverage new technologies.