This information can be used to determine the effectiveness of a partnership, and leads can be easily vetted to be sent to the appropriate sales rep. Filter 16: Ad Content Ad Content Filtering Ad Content filtering allows you to see leads that came from a specific ad with a UTM code. Actionable Next: B2B marketers can create custom feeds for each campaign to measure performance and determine how to proceed. Filter 17: Email Marketing Campaigns Email Campaign Filters If your email service provider (i.e. Mailchimp, Active Campaign, or HubSpot) is connected to Leadfeeder, you can segment leads based on email campaigns.
Actionable Next: Just like sorting lead lists by referring URL, B2B marketers can segment by email campaigns to monitor performance. With data, it’s easier to course-correct if a marketing campaign is attracting vietnam consumer email address low-quality leads. Filter 18: Connect to CRM Connect to CRM Filters As mentioned earlier, to view CRM activity filters, you must connect your CRM to Leadfeeder. Connecting to CRM filters lets you see which leads have been added to your CRM platform and which have not.
Actionable Next: Sales reps can determine which leads exist only in Leadfeeder to add them to the CRM and improve data quality. Filter 19: CRM Company Owner crm account owner filter CRM Company Owner is for the person or sales rep in your company who owns a specific lead. Actionable Next: Sales managers can create a custom feed by company owner to monitor the stage of the lead in the sales cycle and determine if any follow-up is needed. Filter 20: Assignee Assignee Custom Filter If you don't have a CRM integrated with Leadfeeder, you can create a custom feed using the Leadfeeder activity category.