Retention and trust marketing campaigns Conversion is definitely a huge goal, but your marketing efforts don’t stop there. You need to win the customers’ loyalty too. People who trust your company will not only continue to buy from you but also convince others to support your business. Trust me: satisfied customers are the best ambassadors. If you’ve been paying attention, you probably see that lead generation through digital marketing is closely tied to customer acquisition.
And here’s how to do it right. Lead generation campaign tactics Let’s get down to business to defeat the Huns talk about the specific tactics that will keep those leads coming. Lead magnets A lead magnet is a resource vietnam business email database that urges your target audience to give their information in exchange for access. It may come in the form of an ebook, white paper, checklist, toolkit, cheat sheet, or any content that’s valuable to your potential customers.
Often, a lead magnet is a landing page that explains the value of the resource and asks the visitors for their email addresses to gain free access to it. Alternatively, you can add an exit-intent pop-up just to remind a leaving viewer that they haven’t left any information. Here’s an example. A digital marketing agency may offer an ebook that’s a complete guide for boosting local SEO.