o check the interactions to find out what the public thinks about the brand and whether the products or services offered have met their needs as they expected. You can even ask them for their opinion through surveys philippines whatsapp group or by inviting them to leave a comment on platforms enabled for this purpose and, in this way, obtain more information.
Another way to identify customer needs is through interactions , whether on social media or other platforms. The type of questions they ask or the content that generates the most engagement are clues as to what they are looking for.
Competitors are another source of information, as problems that customers report regarding another company's product or service are data that can be used in favor of the brand.
And finally, keyword research will tell you what your customers are searching for and what they are interested in.
How to respond to the needs of your consumers
It is important to keep in mind that consumer needs change, so identification and analysis work must be done on a regular basis. That is, today's needs may not be the same in a few months, so it is important to keep up to date. However, there are aspects that can always be useful, such as offering good support and good customer service . In addition to demonstrating professionalism, this is one of the ways to obtain more information regarding what the consumer is most concerned