Then, we match those visitors with a contact database to tell you where they work and who to contact. Even better, you can track what pages they view and filter by intent. For example, you can create a custom filter to view people who have visited your ebook page, but didn't hit the "download" page — meaning they were interested enough to view the form but failed to fill it out.
Webinars Similar to gated content, webinars offer users virtual classes or training in exchange for an email address. The problem is most businesses only ask for an email address — which means you end up with a list of ukraine email list email addresses but no idea if those users fit your ideal customer profile (ICP.) Of course, you could turn that list over to your SDRs to qualify. You might end up with a handful of decent leads after investing time and resources to promote, launch, and host your webinar.
Luckily, there's a better way. Rather than just asking for an email address, use the form to ask other qualifying questions. For example, Leadfeeder uses educational webinars to gather leads and qualify them by asking for registrants' country, company, and position. Here's a screenshot of a recent webinar for context. Screenshot of a Leadfeeder webinar landing page You could also ask for information such as their industry, size of their company, or other information you need to determine if they fit your ICP.